Tags are one of the core integration elements with ActiveCampaign, this gives you nearly unlimited possibilities for creating automations based off certain actions that are processed within Activerelay.
Note: At this stage we recommend you create all your associated product tags within ActiveCampaign before you type them into your Activerelay create order-form page to make sure you are triggering the right tag.
Tags you'll need to create:
- Tag/s on purchase
- Tag/s on refund/ partial refund
For subscriptions you'll also need to create:
- Tag/s on subscription calculation
- Tag/s on subscription failed payment
- Tag/s on expiring credit card.
Implementing tags in ActiveCampaign.
Step 1: Go to the contacts and in the top right hit manage tags.
Step 2: Type in the tags required for the order form.
If the use of tags it still over whelming then we highly recommend downloading Barry Moore's guide of The Active Marketer: Ninja Tagging guide here.
Now you can tag like a pro. Just as a tip, keep it simple!